INDIAN ADVERTISING INDUSTRY AT A GLANCE IN 2022 - 2023
In 2022, the Indian advertising industry was valued at over 857 billion. The advertising market in India is to reach INR 1,272 Billion by 2027, exhibiting a growth rate (CAGR) of 11.3% during 2022-2027.
India’s ad market to predicted to grow fastest at 14.7% in 2023.
India's advertising market is forecast to grow the fastest among key markets at 14.7% in 2023.
In 2022, India’s ad market is estimated to have grown by 18.1%, with a 39.4% growth in the first half of the year. For India, digital remains a crucial driver of the ad market, with 32% growth and 40% share of spend expected in 2023.
For the years 2024 and 2025, the Indian ad market is expected to grow steadily by 15.5% and 14.9%, respectively.
Growth is expected in almost all other channels too: Television ad spending is expected to grow by 0.2%, in the coming fiscal year. Following the downward trend worldwide, ad spending in newspapers and magazines will continue to decline by -3.6%, but there is growth within online news spending.
