INDIAN ENTERTAINMENT INDUSTRY AT A GLANCE IN 2017 - 2018 General Overview
The Entertainment industry in India provides employment to 3.5-4 million people, including both direct and indirect employment as of 2017-2018 financial year data.
The various avenues of the Entertainment industry in India includes television, films, out of home (OOH), radio, animation and visual effect (VFX), music, gaming, digital advertising, and print.
Market Projections
The CAGR of the Indian Entertainment Industry was 8.55 per cent from 2011-2017; and is expected to grow at a CAGR of 13.9 per cent to touch US$ 37.55 billion by 2021 from US$ 22.75 billion in 2017.
The next 5 years will see digital technologies increase their influence across the industry leading to a sea change in consumer behaviour across all segments. The entertainment industry is projected to be more than US$ 62.2 billion by FY25.
Advertising expenditure in India is expected to grow 13 per cent year-on-year to Rs 69,346 crore (US$ 10.71 billion) in 2018 and Rs 1.07 trillion (US$ 16.70 billion) by 2020. The Indian digital advertising industry is expected to grow at a CAGR of 32 per cent to reach Rs 18,986 crore (US$ 2.93 billion) by 2020. India is the second largest television market in the world with US$ 10.14 billion in revenue in 2017. The Indian film industry is expected to grow at a rate of 11.9 per cent by 2020.
The Indian Media and Entertainment (M&E) sector reached almost INR1.5 trillion (US$22.7 billion) in 2017, a growth of around 13% over 2016. With its current trajectory, it is expect to cross INR2 trillion (US$31 billion) by 2020, at a CAGR of 11.6%.