India’s pay-television industry is expected to grow at a compound annual growth rate (CAGR) of 9.2% to touch $14.5 billion in revenue by 2021 compared to $ 9.4 billion in 2016.By 2025, the pay-TV industry will reach $18 billion in revenue.
The total number of subscribers who include subscribers of analog cable TV, digital cable TV and Direct-to-home services will rise to 183 million by 2025 from 152 million in 2016.By 2025, 70% of India’s pay-TV base is estimated to be digitized, growing from 93 million subscribers to 129 million from 2016 to 2025 in the light of digital addressable system (DAS) being implemented by the government.