The Indian domestic online fashion market is estimated to reach $12-$14 bn level by 2020, according to a new report. While online fashion shoppers will more than double to touch the 130 million mark, fashion e-commerce will constitute 11-12 per cent of the total domestic fashion market, a joint study by the global Boston Consulting Group (BCG) and social media giant Facebook said.
Currently, 55-60 million consumers are buying fashion products online. While fashion market in India is currently estimated at $70 billion , where online contributes five per cent at around $4 billion -- $30bn of this market will be digitally influenced by 2020.