INDIAN ENTERTAINMENT INDUSTRY AT A GLANCE IN 2016 - 2017 
Over FY 2015-20, radio will likely grow at a CAGR of 16.9 per cent, while digital advertising will grow at 33.5 per cent. The largest segment, India’s television industry, is expected to grow at a CAGR of 15 per cent, while print media is expected to grow at a CAGR of 8.6 per cent. Television segment, which continues to hold highest share of spending, grew by 12.3 per cent in 2016 and 1expected to touch 11 per cent in 2017, led by increased spending by packaged consumer goods brands and e-commerce companies.