The move towards value added dairy products, offer higher margins than liquid milk for the Indian Milk Industry. According to a report by CARE Ratings, the share of value added products in the milk and milk derivatives segment in India is growing at around 25% every year and is expected to grow at the same rate until 2019-20.
Almost 75-80% of the Indian dairy market is still unorganized and even in the organized sector, large part of the market is occupied by liquid milk. However, there is a clear shift from unorganized to organized industry and also a shift from liquid milk to products.