INDIAN ADVERTISING INDUSTRY AT A GLANCE IN 2014 - 2015 The online advertising market in India touched Rs 3,575 crore (577.97 million) by March 2015, a 30 per cent rise from Rs 2,750 crore (US$ 444.59 million) in March 2014, as per a joint study by the Internet and Mobile Association of India (IAMAI) and IMRB International. Of the current Rs 2,750 crore (US$ 444.59 million) digital advertisement market, contributed the most - search advertisements constitute 38 per cent of total advertisement spends followed by display advertisement at 29 per cent.
The two main categories that fuelled the overall growth in 2014 were the elections, both the Lok Sabha General Elections and the five state elections, and e-commerce players. While the elections contributed as much as Rs 2,300 crore, e-commerce players added Rs 1,150 crore to the overall growth. Out of the registered 16.4% growth rate, nearly 7.2% was on account of elections. The advertiising market in India is equally bullish for 2015 . A 9.6% growth rate is forecast for year 2015 which will take the industry to reach nearly Rs 41,000 crore. The overall market is expected to grow by more than Rs 3,500 crore.
