Good socio-economic conditions, better purchasing power of the urban and rural population and changing food habits have taken the Indian Poultry industry to new heights. While demand for broiler meat is likely to continue growing at 10 per cent, that of egg is expected to rise at about 4-5 per cent in the long term. High feed costs, inadequate cold storage and transportation infrastructure, high vulnerability to disease outbreaks are some of the threats faced by the Indian Poultry Industry.
The Indian Poultry WPI (wholesale price index) has grown at 12 per cent year-on- year over 2008-2013 as against 21 per cent for overall meat products thus providing an affordable alternative for meeting protein requirements for the Indian populace.
The domestic poultry meat production is estimated to have increased from less than one million tonne in 2000 to 3.4 million tonnes in 2012 with per capita consumption increasing from 0.8 kg to 2.8 kg annually during the same period.
Egg production is estimated to have increased from 30 billion eggs in 2000 to 66 billion eggs in 2012 with per capita egg consumption increasing from 28 to 55 eggs during that period. Improved realisations have been noticed in 2013, and the industry is expected to register much better profitability in the coming years.
INDIAN POULTRY INDUSTRY AT A GLANCE IN 2013 - 2014 
