HEADLINES:  

In the year 2011, the total share of the Indian advertising industry stood at Rs 25,594 crore, recording a growth of 8 per cent when compared to the previous figures. The figure was far below the earlier projection of 17 per cent as the Indian economy faced a severe inflation that touched 10 and the weakening of the Rupee against the Greenback.

The growth projections for the advertising industry for 2012 remains a cautious 8-9 per cent, with a total share of Rs 28,013 crore Now for a breakdown of the share: television continued to dominate with a share of 44.8 per cent, followed closely by the print media with a share of 42.2 per cent.

The growth of Internet's share had been the most impressive, claiming the third largest share of the ad share at 3.8 per cent. Radio saw a flat growth of 3.1 per cent share of the ad pie, on the other hand, outdoor ads did better with a 5.1 per cent share. Cinema related advertising was at the bottom of the pie with a mean share of 0.5 per cent.

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  INDIAN ADVERTISING INDUSTRY AT A Glance IN 2011 - 2012

  The Advertising Agencies Association of India (AAAI)

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